Digital Marketing Executive

The Digital Marketing Executive will join a fast‑growing fintech startup headquartered in Victoria Island, Lagos. You will be responsible for driving online brand awareness and lead generation across multiple digital channels in a highly competitive Nigerian market. This role offers a dynamic environment where creativity meets data‑driven decision making, and you will collaborate closely with product, sales, and design teams. Your primary focus will be to develop and execute integrated campaigns that resonate with the local audience while adhering to regulatory guidelines. You will monitor performance metrics, optimize spend, and provide actionable insights to senior management. The position provides exposure to cutting‑edge marketing tools and a chance to shape the company’s digital footprint. We value proactive thinkers who can adapt to rapid change, understand the nuances of the Nigerian consumer, and deliver measurable results. If you are passionate about digital trends and eager to contribute to a high‑growth organization, we would love to hear from you.

- Bachelor’s degree in Marketing, Business Administration, Communications or related field. - Minimum 2 years proven experience in digital marketing, preferably within the fintech or e‑commerce sector in Nigeria. - Certification in Google Ads or Meta Blueprint is a plus. - Strong understanding of SEO, SEM, and social media advertising. - Ability to interpret data and present insights clearly to non‑technical stakeholders. - Excellent written and verbal communication skills in English. - Familiarity with local advertising regulations and data privacy laws.

- Plan, create and launch paid social and search campaigns on platforms such as Facebook, Instagram, Google Ads, and Twitter. - Produce engaging content (copy, graphics, short videos) tailored for Nigerian audiences. - Monitor, analyze and report on key performance indicators (KPIs) using Google Analytics, Meta Business Suite, and other tools. - Optimize campaign budgets and targeting based on performance data. - Conduct competitor and market research to identify emerging opportunities. - Coordinate with the design team to ensure brand consistency across all digital assets. - Manage email marketing flows and CRM segmentation for lead nurturing.